Bollywood For A Cause
Our mission is to create a generational movement that seeks permanent solutions to global nutritional deficiencies. We do this by creating innovative awareness activities that promote change in this area.
Bollywood was chosen as a medium to raise awareness to our mission.
Because Bollywood is a global phenomenon, innovative and fun, we think that if harnessed correctly, Bollywood:
- provides an innovative vehicle that promotes community togetherness as a catalyst for change.
- provides leadership and direction for those in the film, music, and art community looking to help nutrition deficiency causes throughout the world.
- can create a social movement that harnesses art, film, music, dance, and the power of global phenomenons to raise awareness to the issue of global nutrition deficiencies, and bring attention to NGO's that are actively fighting to resolve them.
'It's Bigger Than You' and 'Bollywood For A Cause' will work together to harness this medium for change in behavior towards the challenges in global malnutrition. To learn more, visit www.bollywoodforacause.org and check out what's being planned.
