"My deepest passion, the primary reason I started It’s Bigger Than You, is to improve the lives of children. Specifically, I want to help children who haven’t had a fair shake in life-- children whose circumstances at birth have limited their choices, who have not been exposed to opportunities that can enhance their life. My personal calling is to improve the lives of children in unique and sustainable ways; in ways that are fun and bring out the activists in us all." ~ Brock Sampson